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Ziehl-Abegg entra em 2025 com vento favorável 4t1c1e
Declínio de receita em 2024 – Investimentos exigem disciplina de custos contínua
Imagem: Divulgação O ano de 2024 apresentou grandes desafios, mas a perspectiva é brilhante: até o final do ano, a Ziehl-Abegg registrou um aumento notável nos pedidos recebidos. Um dos principais impulsionadores desse impulso é a construção de novos data centers – principalmente nos EUA, mas também na Ásia. Esse desenvolvimento positivo também se reflete na equipe: desde o início do ano, mais de 200 trabalhadores temporários foram adicionados somente na Alemanha.
Negócios 61t71
A Ziehl-Abegg relatou receitas de € 893 milhões em 2024, uma queda de cerca de 7% em comparação ao ano anterior (€ 955 milhões em 2023). A queda foi particularmente pronunciada na Alemanha, onde as receitas caíram mais de 20%. Outros mercados europeus também ficaram aquém das expectativas.
Em contraste, os negócios nas Américas (América do Norte e do Sul) tiveram um forte crescimento, e a Ásia registrou um aumento modesto. “O crescimento nas Américas e na Ásia infelizmente não foi suficiente para compensar a crise na Europa” , diz o CEO Joachim Ley. A divisão de tecnologia de ar mais uma vez gerou a maior parte da receita (90%), enquanto a tecnologia de transmissão contribuiu com 10%.
Apesar dos ventos contrários do mercado, a Ziehl-Abegg permaneceu comprometida com sua estratégia de longo prazo de desenvolvimento e fabricação local. Não houve demissões; a capacidade reduzida foi gerenciada por meio de pessoal temporário e trabalho de curta duração. No total, o quadro de funcionários da empresa aumentou de 5.000 para 5.300 funcionários. Esse crescimento ocorreu fora da Alemanha, enquanto os níveis de pessoal nas três unidades alemãs da empresa permaneceram estáveis em 2.800.
Investindo no futuro – de olho nos custos 702b1d
Além da mudança na dinâmica do mercado, 2024 também foi marcado por grandes investimentos. Em agosto, a Ziehl-Abegg inaugurou uma nova fábrica nos EUA – o maior investimento individual na história da empresa, de € 100 milhões. No início do ano, uma nova unidade de produção iniciou suas operações no Vietnã.
No final de 2023, outra fábrica foi concluída na Polônia, inicialmente destinada a atender à crescente demanda por ventiladores de bomba de calor – um boom que ainda não se materializou. “Longas rotas de transporte aumentam os custos e fazem pouco sentido ecologicamente” , explica o CEO Ley. Esses investimentos ressaltam a estratégia de crescimento de longo prazo da Ziehl-Abegg, mas também exigem uma disciplina de custos rigorosa – apesar da forte carteira de pedidos.
Perspectiva: Análise de crescimento para 2025 5p681u
Imagem: Divulgação A demanda por soluções de eficiência energética em data centers está crescendo. Operadores nos EUA e na Ásia estão cada vez mais recorrendo aos ventiladores de alto desempenho da Ziehl-Abegg para aumentar a eficiência energética em suas instalações. Essa tendência está alimentando o otimismo para 2025.
Como é tradição, a Ziehl-Abegg não publica números de lucro – mas uma coisa é clara: 2024 foi economicamente insatisfatório. Isso torna o forte começo para 2025 ainda mais importante. “A empresa está globalmente posicionada para o crescimento – fizemos nossa lição de casa” , enfatiza o CEO Ley.
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